Nest Labs Website
Nest makes elegant home automation products that people love.
I joined Nest with a challenge of improving the responsive web shopping experience. Research quickly revealed a trend of increased mobile traffic to our store. However, when all other metrics were compared to desktop, mobile was meaningfully underperforming.
While we executed many successful experiments quarter after quarter leading to radical total revenue growth, we had particular success with Checkout Redesign, Configurator Optimizations, and Offers experience.
During these projects, I reviewed analytics, conducted research, internal and external audit, created user flows, prototypes and visual design, ran user testing, and participated in A/B test reviews and decision making.
Following our first full year of improvements, our daily conversion rate and revenue-per-shopper were equal to or higher than Black Friday of the prior year. That is to say, higher on an average day than our best day of the prior year.
